A lot of YouTubers use short, branded video intros at the beginning of their videos. Some use them effectively, but most don’t. Here’s a few questions to consider to determine if you really need a branded intro or not. If you do, I share a few tips on how to craft it so that it’s valuable for you and your content instead of just annoying your subscribers with an extra 15 seconds they have to sit through on each video.

Also check out our other video, “How To Make a Slick Video Intro in 10 Minutes.”