When someone subscribes to your YouTube channel they are signing up to receive updates about new videos from your channel. However, sometimes YouTube’s subscriptions break or users don’t regularly check YouTube to see your new videos. Because of that, it’s important to also collect email addresses from your subscribers. It lets you connect with them outside YouTube and send them information you cannot always make available through YouTube.
The way I collect email addresses is to visually offer a free download of my ebook, “The Secret to Building Your YouTube Audience,” at the end of every video. Viewers can click it to opt in to my email list and receive the ebook. I use that list to continually keep them engaged with weekly emails that hopefully add additional value to them through exclusive content I don’t share in my videos.
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