There’s really not a set number here in terms of YouTube subscribers or monthly viewership. I know one creator with 3,000 subscribers who earns over $2 million/year from his channel and another creator with 1.5 million subscribers who earns less than $10,000/year. As we’ll discuss in the course, generating revenue is less about the size of your audience and more about the strength of your business model, your offer, and how big of a problem you’re solving, among other things.
That said, it’s very difficult to introduce a transaction and grow a business around your channel if people aren’t already consuming your content for free. On average, I’d expect channel who’s ready for Business Labs to have at least 100,000 subscribers.
A better way to evaluate if Business Labs is for you is to consider what stage you’re in as a creator. If you’re already making about $100,000 per year in your business on YouTube and you’re feeling stretched thin because you’re doing most of the work yourself, then Business Labs is for you.