That depends on what your goal is.
If you’re making videos that have very broad appeal, then it’s possible that you can get enough views each month to reach $1 million per year. But if you have a product to sell to your audience directly, then you’ll make even more.
However, if your channel has a bit more of an average or narrow appeal, then you’ll need to create a product to sell in order to reach $1 million per year.
Either way, you should definitely have a product or service to sell to your audience. Not only will you be more likely to hit $1 million per year, but it will allow you to take more control over your income and make it more predictable without having to rely on YouTube’s ad rates and sponsorships. Sell your own thing instead of existing to sell other people’s things.
In Business Labs, we’ll show you how to do that.