It is a common theory that if you have one video flop, your next video is naturally going to be pushed out to less people. Have you heard this? Is this true?? Does the performance of one video on your channel impact the next? We will answer this question and so much more today.
Creator Spotlight
But first, I want to introduce you to Gary. When he first came to us, he already had a successful channel but he knew there was more that he could be doing better. After taking Video Labs he doubled his subscribers while putting out half the number of videos. #worksmarternotharder Curious if we can help you grow the same way? Jump into a free 15 min discovery call and we will see how we can help you take it to the next level.
So now let’s get to those questions…
Does the performance of one video affect the next?
Every video posted on YouTube has just as much chance hit a home run as Mr. Beast. There is absolutely no algorithmic penalty for having a previous video that is a dud. And don’t just take our word for it. YouTube confirms this themselves. Todd from YouTube says, “You get a fresh start every time you upload a new video.”
But, they why is this such a common phenomenon? Well, just think about it. If you watch a video from a particular creator and you didn’t like it, how likely are you to watch the next one? Not very.
So what can we do to convince those viewers to watch again? Change your content! Have a better hook, title and thumbnail. Make them so intrigued that they can’t pass it up.
What are your tips for hiring from Upwork.com?
Upwork.com is a great source if you’re looking to hire contractors from around the world to build a website, design a logo, become your personal assistant, etc.
I start by posting a job listing. I explain who we are, our mission and values, and then the actual job description.
The problem is that there are a lot of people looking for work on Upwork and they don’t always read the listings they are applying for. So somewhere in the middle of the job description I put something like, “When applying, open your cover letter with how many subscribers my channel currently has.” I don’t try to hide it, but I want to make sure the person that is applying actually cares about this job enough to notice this detail and follow through. This helps me weed through a lot of applicants to find the serious ones.
From there, I read through and narrow the list down to 3-5 applicants. At this point, I don’t jump to the interview process because I don’t want to judge them based on how well they interview if that’s not actually that relevant to the job. For my personal assistant I took a screen shot of 20-50 emails in my inbox and I paid the applicants to send me back how they would respond. I wanted to know how well they communicate and how long it took them to do the task at hand. It was helpful to also see if would naturally do a bit of research on their own to figure out some of the answers or if they were going to come to me and ask every little detail.
After that I took the top two and interviewed. My desire was to find out what their goals were, what they wanted to get out of the job and make sure that we align.
After we hire, we do a 3 month introductory period so that we can both check in and see if this is a good fit on both sides. At this point we can adjust, ask questions and give feedback on how this will be better.
If I change the thumbnail of an old video that is performing, is it going to tank my video?
“If it ain’t broke, don’t fix it.” No matter how ugly that old thumbnail is, YouTube has established a pattern with good viewer signals. I would just leave it.
But if you have an old video that is still relevant with a bad thumbnail that isn’t performing, update it! It may bring it back to life! Change the title and thumbnail and wait 30 days to see what the data says. If it’s not better, change it again! But make sure you give it a fighting chance. Data driven decisions are always the way to go.
How do you sound natural when doing voiceovers?
It’s always awkward when it’s just you talking. We asked around and these are some of the best tips we could get.
Pretend you’re talking to somebody. And be as specific as possible. When you are really clear who your audience is and how you can help them, it’s a lot easier.
Take off your headphones. Don’t listen to yourself through the monitors. That will help you feel more natural.
Get comfortable! You’re probably too old to have a blankie, but get in a spot that you feel comfortable and just be yourself.
POWER TIP
There are several new YouTube video player updates to make it easier to see the content you are interested in. You can now opt into seeing the most frequently played parts of a video, enable video chapters on smart TVs and gaming consoles, have access to endless repeat, view an improved fullscreen mode and if you’re a premium customer, you can opt into even more new features that they are testing.
Do you have your own comments or questions that you want us to answer? Leave a voice message for us and we may use it in an upcoming podcast episode. Until then…
Keep changing lives!
Tim Schmoyer
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