If you’ve been creating videos for any period of time now, you know that it can sometimes be a struggle to come up with good video ideas. You feel like you’re making the same video over and over again and are kind of bored with it. You may feel backed into a corner because your videos won’t perform as well if you stray from the usual stuff. Or, maybe you feel like you’ve made EVERY VIDEO on EVERY IDEA there possibly is to make in your niche.
Having made over 4,500 videos across 9 different channels, I have absolutely felt that way. We will talk about that feeling of “stuckness” today and offer you some ideas to help get you out of that funk.
But first I want to introduce you to, David Wallimann. He uses YouTube to grow his email list to sell his guitar courses. When he started working with us, he had about 10 emails a day from YouTube and by the end he was getting over 60 a day. When he started with us, he had plateaued with his views and in his business. He was just making videos out of habit, but he had lost his passion. After working with us, he realized that making all of his videos into sales videos were actually hurting his sales. Getting a fresh perspective on strategy has reignited his passion and breathed life into his channel. – And it’s been great for his sales too.
So back to the the “stuckness.” What do you do?? How do you handle it? These little personal revelations really helped me.
Repeating is Ok
I started out thinking that I couldn’t say the same thing twice, but not everyone watches every video or listens to every podcast. And just because someone heard it once doesn’t mean it sank in for them. Teachers use repetition all the time. You can absolutely repeat yourself! Don’t think you can’t.
It’s ok to take a break.
Don’t just create content over and over again for the sake of making more videos. If you feel trapped in your posting schedule, CHANGE IT! It’s better to create quality content than to post something simply because you feel you have to because of a specific time frame.
Find new sources of inspiration.
When I started out, I was inspired by Philip DeFranco. But now as I watch other new creators, I’m more inspired by their content. Whenever I feel stuck, I make myself watch different creators and I get inspired to break out of my normal mindset and branch out. A fun challenge to boost your creativity is to find a creator that’s wildly different than you and try to produce a similar video, but within your niche. It’s a great way to get your wheels turning and try something new.
Create a system that generates ideas for you
You don’t need to sit down and start from scratch every time. Personally, I like to keep up with Industry news. I use this source to give myself new ideas of things to talk about. Another system is to screenshot your YouTube comments and make videos reacting or responding to those comments. Another idea is to make a list of pain points your audience struggles with and start there to brainstorm ideas for content. Or pick different styles and share the same content but in different styles and see what happens!
Get to know your target audience better
The more you know their story, the easier it is to come up with ideas to help them. We actually survey our podcast audience once a year and get a LOT of ideas, (including the one for this podcast) from them. (If you want to get this survey and get a free product to profit guide, click here.)
So if you’re feeling stuck, try some of these things and get those creative juices flowing!
POWER TIP
Tap two fingers on the left-hand side or the right-hand side of a video as it’s playing on your mobile device, and the clip will skip forwards or backwards 10 seconds. If there are chapters embedded into the video, then the same gesture will jump forwards or backwards through the chapters instead, making navigation a lot easier.
So what do you think? Do you have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave us a voice message and we may use it in an upcoming podcast episode! Until then…
Keep changing lives,
Tim Schmoyer