YouTube rolls outs around 200-300 changes to their algorithm every year. That’s a lot of changes, most of which we’ll never know about. It’s impossible to keep up with all the new tweaks and tests the YouTube search and discovery team is making, so should we just give up on trying to optimize videos for SEO? Maybe, but we should probably focus on YouTube’s goal for the algorithm and create content that help them accomplish that goal. The better we do that the better our videos can perform. That’s a much better strategy than worrying about tags, keywords, and everything that many creators spend their time doing.

Here’s a look into YouTube’s testing process before a change rolls out