What are Channel Keywords and How Do They Work?

Channel keywords are like general tags for your entire YouTube channel. Are they important? How do you determine what keywords to use for your channel? And how do channel keywords work anyway? Do they affect your channel’s video SEO, and if so, how much? We answer all those questions in this week’s YouTube Q&A!

  • What are Channel Keywords for?

This is a chance for you to clearly define your channel into a few key phrases/terms. They are keywords that you feel best represent your channel.

  • How do I Choose Which Keywords to Use?

Think of keywords your target audience would search for. Look at your channel, and think about what content you’re providing. Summarize those ideas into simple keywords!

  • How many Keywords should I use?

You don’t want to dilute your search ranking by overusing keywords. You want to list keywords that represent your channel and content well. A good parameter is about 10 keywords.

  • How do Keywords work?

We don’t know exactly, however, they’re used along with your about section, video description, and views to determine when and where your video is shown. So they’re definitely important.

  • How does the About Section of My Channel Help My Video SEO?

You can use your about section to help boost your video ranking by understanding it’s purpose. Take very careful consideration of how you describe yourself, your channel and your content. YouTube takes this section of your channel very seriously when determining if your content should be shown to viewers. Hone in on your channel’s purpose, value, and use your keywords in this section as well.

Comment below and let us know how you use channel keywords to help your video rank in search!

Enter your channel keywords here in your YouTube settings.

As you know by now, creating a successful channel involves much more than simply creating content, and that’s why Video Creators exists: to help you turn your content into a message that spreads and has the opportunity to change lives in the process. If you’re interested in more lessons to growing your channel like these, check out my free ebook “The Secret to Building your YouTube Audience” where I document some of the answers to the most commonly asked questions around audience development along with tons of tips to improving your channel.




  1. Sarah February 25, 2015 at 4:44 pm - Reply

    How can you expect people to buy a book from you about building a youtube audience when you only have 52k subscribers? Isn’t that an average nowadays?

    • Ardi July 20, 2016 at 11:04 am - Reply

      it’s because many user watch video creator video but does not subscribe like You and Me hahaha

  2. bob June 14, 2015 at 7:46 pm - Reply

    leave him alone sarah

  3. Marc Dressen February 14, 2016 at 4:47 pm - Reply

    Thanks Tim!

  4. Lisa Paron March 26, 2016 at 9:35 am - Reply

    Thank you Tim

  5. niranjan June 18, 2016 at 10:13 am - Reply

    my channel is “” sap hana training”” suggest me some channel keywords about sap….

  6. Pettlepop Pop July 5, 2016 at 1:30 pm - Reply

    what about this key word “silly cat videos” https://youtu.be/IwDYD6_Omq0

    • So Grande August 6, 2016 at 5:20 pm - Reply


  7. Margot Juliette September 6, 2016 at 8:18 pm - Reply

    So there are channel keywords, ok. Are there video keywords? I know there are tags and you can use AdWords to do Video ads in conjunction with the Display Network and Youtube, but I am looking for something more simplistic. Thanks!

  8. Mangi September 16, 2016 at 12:32 pm - Reply

    Actually I manage a food & wellness blog.Will the keywords increase my brand ?
    Hope it does not work same as keywords for SEO.
    Please share your valuable opinion

  9. Bobbie Bushner October 21, 2016 at 3:55 am - Reply

    My brother suggested I might like this website. He was once totally right. This submit truly made my day. You cann’t consider just how much time I had spent for this information! Thanks!|

  10. One-Click Lindsey November 25, 2016 at 4:45 am - Reply

    One of the things that all SEO writers have to grapple with in the course of performing their duties are what keywords I should use.
    Keyword relevance – keyword relevance is one of the most important things to consider when answering the question what keyword should I use.
    Location based keywords
    Value repetition – a good keyword should be one that is easily repeated in your writing. If you have a keyword that is difficult to use in normal sentence structure, then the probability of being optimized becomes harder.

  11. Asmaru sheriff May 21, 2017 at 12:35 pm - Reply

    thamks very much

  12. benaiah June 10, 2017 at 9:34 am - Reply

    Thanks this information is very useful.

  13. david July 6, 2017 at 7:32 pm - Reply

    thanks bro

  14. Shahrukh August 16, 2017 at 3:15 pm - Reply

    My channel is fully working position but my channel is hidden on youtube search engine
    I searched with my channel id but channel not found and videos shown properly
    What should i do

  15. Live Subs September 2, 2017 at 8:11 am - Reply

    It’s important to find targeted keywords for a relevant audience. This is equal to more views and more subscribers. Once you grow up your youtube channel, you can view a live sub count here https://subscribercount.live/

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  18. cara menggambar December 26, 2017 at 7:24 pm - Reply

    what quotes are made to separate keywords

  19. Jayaraj Chanku March 22, 2018 at 2:26 am - Reply

    Excellent info. Video key words important in transcription and optimisation. Thanks for sharing this valuable article.

  20. Varshika Tomar May 10, 2018 at 12:56 am - Reply

    nice information!!
    i have to ask what can we add on this keywords

  21. […] a quite huge list of keywords to optimize your channel and videos around by now, but you only need around 10 of the […]

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