Before anyone consumes content, whether that be a podcast episode, TV show, YouTube video, book, magazine, or anything else, we tend to ask ourselves two questions: Is this for me, and do I care? How you quickly answer those questions for people will make a big difference in how you convert YouTube viewers into subscribers.

However, there’s also a third value that most channels have that often goes unnoticed when it’s actually the most powerful value of all. Many channels grow on this value very quickly without even realizing they’re delivering it.

In this episode I’ll share with you what the third and most valuable thing is that your channel can offer to viewers in order to turn them from viewers into fans and from fans into super fan who know you, like you, and trust you.

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