If you’ve been creating content for a while, you know how easy it can be to become unsatisfied with your content.
Maybe you’re tired of making the same type of videos over and over again. Maybe you’re creating content that doesn’t represent who you are anymore. Or maybe you’ve just been creating so long that you’re just drained.
We get it. All of us on the team have been there.
This week, Lennon, D’Laina, and myself met to talk about why this happens and how to move forward when you’re feeling burnout from your channel. Here are the 3 biggest ways we talked about moving forward with your channel when you’re feeling the burnout.
- Keep it fresh! How do you this, though? Well, we always say that just like the best authors are the ones that read the most books, the best creators are the ones that are watching a lot of YouTube. When you become a creator, it’s easy to stop watching as much YouTube because you’re spending more time working on your content, but remember that watching YouTube/videos is usually what got you interested in creating in the first place. Notice who your favorite creators are. What is it about them that makes you want to keep watching? How are they capturing your attention? Are they story driven? Relationship driven? Start observing and taking note of these things. Figure out how you can apply this ideas to your channel.
- Get honest with yourself. Are you still passionate about your niche? Often, we’ll see longtime creators feel like they need to keep doing what they’re doing because it worked at one point in time or they’ve built a business out of it, but they’re just not passionate about it after 10 years anymore (and that is coming through in their videos). As humans, we’re going to have multiple things we’re passionate about throughout our lifetime and that’s okay. Get honest with yourself about if this is still something you want to pursue. There are so many platforms now, it’s okay if YouTube isn’t for you anymore. Or even to take a break. It’s not worth your long term health and happiness to keep trudging to do something you don’t really want to do anymore and your audience will see through that in a minute.
- Expand your topics. A niche is NOT a topic and a topic is not a niche. You do not have to be stuck to only create videos on one topic. Your niche is an audience. If you have a well defined audience, you’ll have a well defined niche. Your audience is like you. They may be interested in many things under an umbrella topic. Any topic that pertains to THEM is your niche! So, don’t feel like you’re pigeonholed into one topic.
I hope those things free you up to do what you need to do to move forward with your channel. Do any of these resonate with you more than another?
I know, personally, keeping it fresh can be a challenge for me, but one I’m excited to tackle!
Thanks for reading.
Keep changing lives,