In today’s world, we have more to do and more responsibilities than ever before. Life is moving faster and faster and we have to keep up with our homes, health, jobs, side hustles, family, and friends.
It’s no wonder we’re all feeling the overwhelm.
For many of us, YouTube starts as a side hustle or a hobby. We have to learn how to squeeze it into our schedules and we don’t want to give it up because we love it or we have big dreams for our channels.
But there may be times where you don’t know how to move forward with your channel. Maybe you feel stuck. Or like you don’t have enough time to dedicate to it. So… what do you do?
Lennon, one of the YouTube experts on our team, shares 5 things you need to do when you start to get “channel overwhelm”. Here’s what he had to say.
- Take a step back. The world won’t stop if you take a break from your channel. We know it can feel this way sometimes, but we’re telling you this to give you permission to take some space and take a break… you are allowed to take breaks! If you push through, you’re not going to creating at your best. You’re serving viewers better when you are at your best, personally.
- Why did you start this in the first place? What is the purpose of your channel for you? Would you do this if no one was watching? If the answer is no, why is that the case? Would could you add to your channel that would make creating more life giving for you? There’s nothing wrong with wanting to create to have your work viewed or for money, but that’s not going to sustain you in the long term. You HAVE to have a greater ‘why’ or ‘purpose’ if you’re going to keep your channel going.
- What goal do you want to achieve from your channel? Can you achieve this goal elsewhere (on another platform)? If so, can you put more effort into that and relinquish some of the pressure of having to work so much in your channel or on YouTube at all? Listen to this podcast episode to hear a really cool story that Lennon, one of the strategists on our team, shares about a consult where he works through this with a client and the results of that conversation.
- Simplify. What’s already working with your channel? Can you double down on that? Don’t try to do everything at once or follow trends for the sake of following trends. What are 10 things you can do to simplify your videos and get them out the door faster? Sometimes we overthink things and simplifying is actually the answer.
- Get help. There are times we just can’t go it alone anymore and need help. Whether that is through hiring an assistant, a YouTube expert to consult, an editor, etc. Ask yourself what would free up the most of your time and/or brain space. For example, maybe you LOVE to edit, so an assistant to help you manage emails would be the best person for you to hire to free up your time to do what you love. Or you feel stuck on the direction of your channel, so you decide to hire a YouTube strategist to audit your channel and guide you in the right direction. Figure out what your needs are and what the best next steps are for you.
I know all of these were hard for me to do at one point or another, but taking a step back, getting help, remembering my why, reviewing goals, and simplifying ALL have helped me move the channel and my business forward.
It’s okay to do things that make us a little uncomfortable sometimes. I believe that’s really where growth happens.
Thanks for reading!
Keep changing lives,