Patrick Hanlon, author of Primal Branding, researched the top companies to see what made them stand out from the crowd. Time and time again the same 7 traits appeared. The good news for us video creators is that they can easily be learned and implemented on our channels to grow our reach and turn casual viewers into raving fans. In fact, I teach these same traits to my own clients to help them grow their channels and become more successful on YouTube. So let’s take a look at what those traits are, how one of the top channels has incorporated them, and how you can do the same to rise to the top.

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