Last week there was a lot of controversy in the YouTube world regarding how YouTube’s notifications work, the subscribe button, advertiser friendly policies, and more. While the facts being discussed are true, the hype around it feels like it’s based on a misunderstanding of what the subscription experience is really like for the viewer. So, let’s discuss that here today as well as how we, as creators, should respond to it in order to best reach our audiences with our videos.

The original YouTube notifications comments
YouTube Notifications in-depth
Notifications with Thumbnail Preview
Ad policy checkbox
Advertiser guidelines discussion
Advertiser friendly guidelines

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