Last week the Google founders announced that they are restructuring the company by forming an umbrella company that owns and manages all their other initiatives. The new company is called Alphabet, which makes Google just one of their other companies, albeit the largest one. What does this mean for YouTube and us as creators? Let’s dive into that a bit.

I also go on a little rant about Adblock and how it’s costing creators and publishers billions of dollars every year. As a creator, you should be one to stand up against using AdBlock, but I realize not every creator feels that way. I’d love to hear your feedback and thoughts in the comments of this video.