With several days worth of video content being uploaded to YouTube every minute, it’s important to answer the “Why?” question for your audience. How you answer that question for your channel will determine what distinguishes from everyone else. It will also determine who sticks with you and continues to watch your videos even if something “better” comes along.

If you take money off the table, why do you create videos on YouTube?

This video talks more about why it’s important to answer the, “Why?” question: Truth, Story, and Love: The Importance of WHY