When growing a YouTube channel, it’s easy to get caught in all the technical weeds of the different options and features that YouTube provides. While leveraging those features are important for growing a channel, it might be even more important to have a foundational understanding of how audience development works on the site and how to approach your content creation in the first place.

In this episode I share a recording of a presentation I gave at an event about how to think about YouTube in a way that will set your content up for success. It’s a big picture overview on not just what to do on YouTube, but how to think on YouTube. What you do with the information presented here will impact a lot of how you actually create, evaluate, and execute your YouTube growth strategy.

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On Video Creators we discuss how to leverage YouTube as a social platform and use it to build an audience, spread our message, and change lives. If you’re a YouTuber or an online video creator, we’d love to have you subscribe and learn to grow your audience and the business that makes your content sustainable.

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