Let’s talk about how you can see exactly how many subscribers each of your videos are driving through your channel so that you can see overall which videos will get you the most subscribers.
he LockedOnTarget Show wrote and asked this.
Tim, thank you for your videos yet again. I have a new question. I have heard other content creators saying X video got me Y subs, but when I look at analytics, I can only see subscriber games in terms of channel page, external, and video. And I cannot find out what video got the subscription. How are other content creators seeing this?
Good question– just go to your YouTube Analytics, and then on the left side bar there, click on the Subscribers option. And then you can either click on the videos right there, the bottom part, and see which ones are driving the most subscriptions. Or, if you want to check on a specific video, just go to the top of the page, click in that little search bar there, and just start typing the name of the video that you want to check.
And in there, you can see exactly how many subscribers that video has driven within the date range that you have selected in the upper right corner of the screen. Now, one thing to consider is if you just look at the Subscribers Overview page, you’ll see, as you mentioned, that you’ll have Video there, which will show you the statistics of individual videos and how they’re performing.
But you’ll also see Channel/Other. And often, that number is just as high if not higher than the actual number of subscribers that are being driven by specific videos. And the reason for that is often because a viewer will see one of your videos. And they won’t always subscribe right from that one video. What they’ll do is they’ll go and they’ll check out other videos on your channel before they decide is this a channel that I want to subscribe to or not?
So it’s very important that you design your YouTube channel to be as enticing as possible to convert new viewers into subscribers. And the way you do that is by designing it intentionally to pitch value to a specific person, to a target audience that you are going after with your channel.
In my book “30 Days to a Better YouTube Channel,” we spend almost 10 days just working on designing the channel to get to viewers to want to subscribe, because what good is it if you get all this traffic and all these views on these videos if the people just bounce and you just lose them and you’re not converting into subscribers that want to first start watching more of your content, but then, two, start engaging with it, and then, three, become a fan, an integral part of the community around your channel.
So if you want to start going through that process, there’s a link below that goes to my ebook, “30 Days to a Better YouTube Channel.” And while you’re checking it out, I would love to hear from you in the comments below about how do you design your channel to intentionally convert those new viewers into subscribers when they come to your channel.