I know it sounds like a contradiction for me to say that I don’t care about YouTube views when I have a channel and a business dedicated to helping people get more views, more subscribers, and more money on YouTube. But follow me here for a minute. What is it that we’re ultimately pursuing? More stats and numbers in our analytics? More money in our checking accounts? Those things are necessary and important, but maybe not just for the sake of having more YouTube views, more YouTube subscribers, and more money. Instead, I think there’s something bigger going on here. Those things are amazing tools for something bigger than just more stats and views… and that thing is ultimately what I care about more than YouTube views.
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