Does doing a YouTube contest increase exposure and engagement or does it usually backfire? We discuss the downsides to doing a giveaway on your YouTube channel and the potential drawbacks and then describe how to do a giveaway that actually helps build your community while building exposure and sharing of your videos.

It’s important to note that YouTube has policies and guidelines in place for any contest you do here. Make sure you stay within the rules if you do a contest of your channel!