There are two ways to get more views on YouTube: the right way and the wrong way. In this video, YouTube employee Tom is taking us through some of the tried and trusted ways to optimise your videos so people click and watch, including how to revive some old videos that might not be getting as many views as you’d like.

Check out the Creator Insider channel for more: https://www.youtube.com/channel/UCGg-UqjRgzhYDPJMr-9HXCg