I hope you had (or are still having) a nice, restful week celebrating the holiday season with your family.
As the New Year is approaching, it’s common for a lot of people to start creating their goals or resolutions for 2020. A lot of people have a hard time actually achieving the goals they set out to accomplish – but the one person who is, what I like to call, the results GENIUS is my friend Rich Theil.
Rich came to my house and met with my team and I to talk about WHAT our business goals should be so that we could move the needle on our business and work more efficiently as a team.
As Rich took us through this process of creating goals and key results (that would actually impact our business and didn’t just sound nice on paper), he explained that companies like Google and YouTube use this same process to create their employee objectives and to encourage a culture of team unity. (This way, everyone is working towards a common objective and everyone is willing to pitch in to get it done – even if they’re not “in charge” of that particular objective.)
Rich uses this own process to set objectives with his family and it is reproducable for a YouTube creator like YOU!
In today’s podcast, Rich is sharing this goal-setting framework he has taken several clients through that will help you stop spinning your wheels and focus on the stuff that matters.
This may feel “deep” or like a lot of work if you’re a smaller, solo creator, but I PROMISE you – if you get this stuff figured out now – it’s going to help you grow further, faster on YouTube and you’ll be further set up for success when you get there.
Here’s how to plan and track for a success 2020 on YouTube.
- Come up with a mission and vision. Do you know where you’re going and why you’re going there? What does success look like when you get there? At Video Creators, we refer to this often as the value proposition. If you don’t have this figured out, you’re going to want to quit on your bad days. You’re also going to get “shiny object syndrome” and say yes to opportunities disguised as distractions. When you’re sure of your channel’s purpose, this creates a lot of clarity for the next steps.
- Create your core values. These are the things you want to challenge yourself to do. These shouldn’t be easy (i.e. “We want to have integrity” – everyone should want that). Here’s a list of Video Creators core values to give you an idea of what these may look like for you.
- Get “dreamy”. What are some issues and opportunities for your channel or your business? Take a few hours (or days if needed) to just write down EVERYTHING you can think of about your channel and/or business. If money weren’t an issue, what would you like to do or accomplish? Where are you lacking? What systems are great? Which ones need more work? We wrote all of these down on post it notes on a wall in my living room – it was pretty effective. You can do the same, write these down digitally, on a notebook – whatever works!
- Narrow it down. Once you feel like you’ve “brain dumped” all of your channel and/or business ideas out, start to see if you can notice themes. Do you have 3 post-it notes (or ideas) about social media that you can clump together? Try to organize your ideas into a few different “buckets”, or categories, until each post it (or idea) is in a “bucket”.
- Vote! What are the 3 “buckets” that are most valuable to your channel right now? We all want to do everything, but what 3 things are NECESSARY for the growth of your channel or business right now? Take time to really think through what those 2-3 things are and vote for them! Everything else you can put on hold. Those things will be what you give your full attention to for the coming quarter.
- Give it a name. Once you’ve chosen the 2-3 things you’re going to devote your time and attention to in the next quarter, start to figure out what you really want to achieve with it. At our retreat, I wrote down that I was doing WAY too much busy work. I wanted my time back to do more work ON the business than IN it. After this session, our team objective became “Creating a team-centered, rather than Tim-centered, business”. This language gave my team an objective and a purpose they could all start to rally behind.
- Create the “goals within the goals”. Once you have your 2-3 objectives, this is where your more task-oriented goals come into play. What 3-4 things will help you reach that objective? These HAVE to have numbers and be specific (so you know if these have been attained).
The idea is to do this every 3 months and do a mid-quarter review in between to make sure you’re on track to hit your goals.
Rich really dives in to what this looks like in the podcast and how you can do this in a solo or a team setting. You can listen to that in the video above. It’s much easier to follow this process with the examples he gives in the podcast!
Rich also was kind enough to provide a free guide on how to grow your business in 2020 you can grab here.
Whew, we know that was a lot! But we’re excited to see what objectives you come up with and how you hit them in 2020.
Let us know what your new objectives and goals are for 2020!
We can’t wait to hear what you’re doing.
Keep changing lives,
P.S. Want to be around a team of people that can help you set goals and hit massive growth with your YouTube Channel? Video Labs is currently still open for enrollment. You can register here!
Download Rich’s free guide on how to grow your business on YouTube in 2020: http://vc.noblefoundry.net