You start your YouTube channel because you’re passionate about an idea, a topic, and a way of delivering that value to others. But after a while, your YouTube journey becomes less about the passion and more about the data. It’s about views, subscribers, money, and doing whatever we can to keep the stats up.

If that’s you, don’t worry — that happens to most creators over time. Today we want to talk about a few ideas for how to return back to the passion that got us started so we can again focus on what ultimately matters.