If you want to stand out from the crowd on YouTube, there’s 3 main things you really have to nail down in order to gain that kind of momentum. And to rank #1 in search results, you need to think through the viewer’s entire journey and how you’re going to get them from one step to the next in order for Google to surface your video more. Today we dive into all of that so you can start reaching more people, growing your business, getting more views and subs, and changing more people’s lives.