YouTube has a lot of search and discovery features built into their “algorithm” because their goal is to surface the right video to the right person at the right time. Since YouTube WANTS to surface videos to people, it’s up to us to make video that people want. There’s a few ways we can measure that, which we’ll discuss today, but we’ll focus our time primarily on answering your questions about YouTube search and discovery, how to get found, and how to get people watching in the first place.

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