Last week YouTube announced their new metrics in YouTube Analytics: Impressions, Click-Through-Rate, and Unique Viewers. There’s a lot of fascinating data we can pull from this to help us make better videos. Let’s talk about some of what it means and how we can use it as creators.

YouTube Studio: Better Insights, New Metrics & Faster Access to News
Understanding your video reach on YouTube
Tips for using impressions & CTR data
Measure your video reach on YouTube

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