If you’ve been following Video Creators or myself for any amount of time, you probably know that my wife and I had 7 kids in 8 years.
Yep, you read that right.
You could say it’s been a challenge to keep our marriage strong while also caring for our 7 amazing kids.
Marriage, even without kids, requires connection.
Without Dana and I actively working on our relationship, it would be easy to just wake up and be like two roommates living with each other and taking care of our kids.
And that’s how a lot of people show up on YouTube.
They think if they’re just there and if they’re posting content, it should mean they’ll have a successful channel. But success on YouTube is more than showing up.
It’s about connection.
Connection with your audience. The people you’re creating these videos for!
I know what it’s like to work so hard on your channel and feel like you’re doing all of the right things… only to not get the results you were hoping for.
So, if you’re ready to do the work, I want to share the three biggest things with you that will make a difference in your channel growth, by helping your audience feel more connected to you. Here’s what you need to do.
- Prioritize relationship over production. Posting a boring video in 8K won’t get you views. We’ve seen creator after creator get to hundreds of thousands of subscribers and build a tight-knit community on their webcam or phone before they even have a camera. The relationship is why people are subscribing, not the equipment. What do you (or what does your brand) stand for? What stories are you telling? How is your audience connecting to you (if at all)? That’s what you may need to re-evaluate if you feel like you’re not getting the traction you want after putting in the work creating content on your channel.
- Don’t bank on the information in your videos to be enough. There is an endless supply of podcasts, blogs, and videos on any and every topic. It’s actually overwhelming because there is so much information out there, it can be conflicting for those trying to learn more about that subject. (Or for entertainment channels, there are a ton of different vloggers, artists, etc.) So, how are you setting yourself apart? How are you presenting yourself or your information? Think about your favorite teacher. The best teachers can bring the most boring subjects to life because they present it in a way that is interesting to their audience (students). Creators need to adopt this same mentality, especially if you notice your videos aren’t as engaging to your audience.
- Define your target audience in granular detail. Do you know who your videos are for? What other channels would your audience enjoy watching? Why? What style of editing would your audience prefer? Who are they? What are their hopes/dreams? What are their pain points? Are they married? Do they have kids? What are they looking for when they hop on YouTube? You need to go deeper than your audience being 18-35 year old men in the United States. When you pull out the camera, you should be talking to this one person. When they feel connected to you, they will feel like your video was made specifically for them, which builds a strong relationship between you and them.
How will you work on connection this week?
Let us know!
Keep changing lives,