In this quick 90 second recap of our 1 hour conversation, we summarize the 7 elements Patrick Hanlon says is essential for building online community, both for brands and for us as YouTube creators. Be sure to watch the full discussion to learn more. Or, check out Patrick Hanlon’s book, “Primal Branding,” linked below. If forming a community around your YouTube channel is important to you, this book is a must-read.

Watch our full discussion here.

THE BOOK: “Primal Branding: Create Zealots for your Brand, Your Company, and Your Future.” (affiliate)

Patrick Hanlon: