It’s difficult to pivot your channel and still keep people engaged when they subscribed for one thing, but you no longer want to do that one thing. How do you change directions with your channel and still keep viewers on board? It’s hard to do and depends mostly on how well you established your brand prior to the switch. In this episode we’ll talk about how to make that shift to a different topic or niche with your audience.
“Primal Branding,” by Patrick Hanlon (affiliate)
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Hi Video creators, thanks for this podcast.
Please permit me to be anonymous.
I started a food channel on youtube 8 years ago and have more than 50,000 subbies.
All was going well, but for health reasons, I stayed away from the internet for 3yrs.
And also developed new passions and interest( but I still love cooking)
Now that I returned, I noticed that a lot has changed,
I feel like a noob and even though I posted a comeback video explaining my absense.
And also posted new recipes, I only got a few hundred views(100views), instead of my usual 10,000
I also noticed that my ”competitors”(I hate to call them that) are pivoting into other niches and some use there real names now..
But I feel limited as my channel name and website sounds something like this ”Only American fast food tv”
and I don’t know if to change the name or just start a new channel , but with the new Youtube 1000subbie rule, I’m skeptical of monetization.
Please help . Thanks