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Adding captions to your YouTube videos can help you get more views and more subscribers on YouTube by making your videos accessible to a wider audience of people. And it helps your current viewers be able to watch longer and give you more watch time. People who watch videos with captions enabled are worth more watch time from an average view duration than people who don’t, so having captions available and be a boost to your YouTube channel’s growth and performance overall. Here’s more about the impact captions have as well as some simple math on when you break even with investing the money into having your videos captioned for you.

Case Study: How closed captions impacted views on Discovery Digital Networks channels