We’ve been talking a lot around here about reflecting on your YouTube goals from 2019 and creating new ones for 2020.

One of the ways we think you’ll be able to hit more of your YouTube goals is by getting more people to click on your videos in the first place. To do this… you need GOOD thumbnails.

That’s why we’re sitting down with Derral Eves this week to talk about HOW to get more clicks on your thumbnails.

Here’s what Derral had to say.

  1. Understand your audience and how they’ll engage with your content. Derral and his team have tested 150 different thumbnails just to make sure it was the best one that people would be most enticed to click on. Talk about dedication! Good content is not just your video – it’s your title and thumbnail as well.
  2. Have your thumbnail reinforce your title. The more that you can tell from your thumbnail what the video is about, the better. Think of it as a movie poster for your video.
  3. Identify thumbnail similarities in your top performing videos. If you pull up your top-performing videos (that have the most views), which ones are they? What do the thumbnails have in common? What do you notice about the colors? Text or lack thereof? Images? Depth of field? Jot notes down and test different thumbnails out to see what sticks.
  4. Improve your thumbnails and assess them over time. You can always go back and change older thumbnails to see if they make a difference in the performance of the video. You don’t want to ever stay stagnant – so be sure to test new ones out on videos that aren’t performing as well and see if that makes a difference in your views!
  5. Your audience’s age influences your thumbnails. Brighter and crazier thumbnails worked a few years ago, but it seems like there’s a clear shift to more natural looking thumbnails doing better today in 2019. Brighter thumbnails definitely work better with kid’s content, but ages 13+ typically prefer to click on more natural looking images.

The big takeaway: Your thumbnail should summarize your video.

Your thumbnail should clearly let your viewer know what it’s about while still leaving a question in the viewer’s mind that leads them to want to click on the video.

This will get viewers and potential subscribers onto your videos.

To get the rest of Derral’s tips, watch the rest of the video here.

Thanks for reading!

Keep changing lives,

Tim

P.S. Need some feedback on your thumbnails? Schedule a consultation with my team and I here.

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