YouTube tends to go through trends of what’s popular, what works, what doesn’t, and the barriers creators need to break through in order to find success. There’s two significant shifts happening on YouTube now that will impact who still has a thriving channel in a few years from now, so it’s important that we learns to address these trends now before it’s too late.
EXAMPLES OF WHAT’S HAPPENING
– Shane Dawson’s Jake Paul docuseries is an exhausting reinvention of YouTube norms
– Casey Neistat on Shadowing Shawn Mendes for His YouTube Documentary: ‘He Has This Singular Focus’
– Shane Dawson and Jake Paul: How a YouTube series ‘could be making millions’
– The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains