As your channel grows it may become important to legally protect your brand and channel name by registering a trademark. So I talked with a trademark lawyer about how to trademark your YouTube channel name, when to do it, what the process entails, and factors to consider if you even need to do it in the first place. We even get into a bit of the difference between copyright, trademark, and wordmarks and which one is appropriate for protecting your brand and presence on YouTube. While this conversation pertains mostly to creators based in the United States, the principles are relevant for any creator in any country.

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