This week, I talked to Jeremy Johnston about the ongoing YouTube vs. FTC battle.
Normally, when something happens in the YouTube world, people tend to panic for a short time and a few weeks later… everyone forgets about it.
This time is different.
I’ve been talking to a ton of different creators about this battle with the FTC and YouTube and I knew with Jeremy’s law expertise, he’d be the perfect person to chat about this with on last week’s livestream.
In this livestream, Jeremy explains COPA laws, what the FTC is, and how this situation can affect your YouTube channel even if you’re not a kid’s channel.
The FTC is now considering regulating channels with videos that are considered “child-attractive”. This, essentially, means that even if your target audience are not children, if a lot of kids are watching your videos, the FTC may regulate your channel as well so you will not be allowed to place targeted ads on your videos.
You can see there’s a lot of grey area here and the implications could be massive.
Creators like Jeremy have been doing everything they can to fight back on this issue. Him and his family have even created a petition that already has 44K+ signatures! If you’d like to sign the petition to support family-friendly content remaining on YouTube, you can sign here:
If you’d like to go the extra mile, the FTC really wants to know how YouTube works. They care about the safety of children and are trying to do what they think is best moving forward.
That’s why it’s so important for them to hear from creators like you! We don’t want to see less family-friendly content on YouTube (because creators are making content more mature so this regulation doesn’t happen to them). For a short period of time, the FTC is accepting comments from creators regarding these new regulations.
Not sure what to say?
We hope this information helps you feel more equipped to move forward with your channel and to get involved, so you can let the FTC know what will happen if more channels are regulated and less creators are able to create content regularly and may even have to stop production altogether.
Thanks for reading! We’ll talk soon.
Keep changing lives,
– Learn more about the issue here from Jeremy: https://youtu.be/1b9HGNHm-aQ
– Write a comment to the FTC: https://bit.ly/31XAEXJ
– See comments written by others: https://bit.ly/31ZefJi
– Suggested Talking Points for Creators: https://bit.ly/31SwLmI
– Suggested Talking Points for Viewers: https://bit.ly/2Wptf1U