Whenever our team shares about storytelling, we noticed most creators start getting stuck (we did too at first!)

They feel like they need to start making Hollywood productions or Pixar movies and they start pushing back, saying that they’re an education channel… so they cannot incorporate storytelling.

I’m here to tell you… you’re overthinking it. :)

Storytelling can be a lot more subtle and simple than you think.

It’s definitely one of those skills that are harder to implement in practice than in theory, but we know you can do it!

To help get you started, Lennon shares a few ingredients we need to create a great story recipe. Here’s what he had to say.

Every story needs 4 things.

  1. A relatable character. So… not an object. We want a real person we can relate to as a viewer.
  2. Emotion. We all want to feel something. So, what emotion do you want your viewers to walk away with?
  3. A moment. What are the 5 seconds where everything starts to happen? (This is an important moment, usually a climax, something that changes the character)
  4. Specific details. This illustrates how well you know your audience. i.e. If your audience are parents, they’ll understand what it means when you say you’re wrestling your kids into the car.

That’s it! It can be a simple or complex story, but those elements bring it together.

There’s a lot more to it, that we discuss in this week’s podcast, but I want to challenge you to start incorporating these elements into your videos.

How can you start naturally integrating story more?

Listen to this week’s podcast to work through an exercise with Lennon, D’Laina, and myself to get some practice in!

Let me know how it goes.

Thanks for reading!

Keep changing lives,