Hope you’re having a great week!
This week, we’re talking about something we hear about from a ton of creators… is YouTube abandoning smaller creators and only for the big guys?
It can look that way to a lot creators.
Let’s face it… the bigger creators bring in a lot more revenue to YouTube than smaller channels do. From a business perspective, it would make a lot of sense for YouTube to be going after these “top tier” talent creators.
But where does that leave small creators?
Why does it feel like the all-powerful algorithm is against us?
Is there some sort of conspiracy going on here to keep small creators small and only let the big creators go viral?
Let’s take a deeper look.
From a business perspective, it does make a lot of sense for YouTube to serve some of these “top tier” creators. The more they do that, the more that sustains the platform for the rest of us. The platform could go away if they didn’t have advertisers making it a sustainable business.
But, here’s the thing:
It is actually cheaper fo YouTube to support small creators. There’s a lot of legal action required for YouTube to deal with the bigger guys than with the smaller guys.
Big creators come and go. Think about YouTubers who were the “big guys” 10 years ago. Many of them are not making videos anymore. YouTube knows it would be short-sided of them just to support bigger creators. They’re trying to make it as easy as possible for rising stars to succeed on the platform.
Don’t give up! In this video, we listen to Susan Wojcicki’s stats on up-and-coming creators. The number of creators on YouTube who are making 5 to 6 figure incomes has grown by 40% over the last year alone. The number of creators who have reached 1 million subs or more over the last year has grown by 65%! The data speaks for itself.
I hope that encourages you that this IS possible and you CAN keep growing!
Thanks for reading.
Keep changing lives,
P.S. If you feel like you’re stuck with your channel, my team and I would be happy to meet with you to hear what you’re all about and help you reach your goals. If that sounds like you, book a 1-hour consultation with us here.
Watch Eugene’s full interview with Susan Wojcicki, the CEO of YouTube: https://youtu.be/fKIsuulxJ1I