Audience retention is an important analytic on YouTube that lets you know how long your viewers are watching your video. It’s closely related to “watch time,” with measure how much time viewers are spending on your videos. What is a good audience retention score and how do you increase it? I share 5 tips that will help you increase your audience retention and thus influence your watch time stats. These tips will help you keep viewers on your videos longer, increase their engagement with you, and affect your video’s SEO overall.