Most YouTubers probably default to connecting their Adsense account to their social security number and running their channel as a sole proprietor. While this may certainly be the easiest way to do earn money from YouTube, setting up a single member LLC has other advantages that you should consider, especially if you intend to run your channel like a business. Ryan Ippolito, a CPA, shares some of the pros and cons of running your YouTube channel as a sole proprietor vs. an LLC.

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