How we define, measure, and create success on YouTube [Ep. #93]
How we define success on YouTube will determine a lot about if we actually become “successful” on YouTube. Most creators don’t take the time to really determine what they want, what their goals are, and what metrics will determine if they’re actually successful or not, so they default to things like view counts, subscriber counts, and sometimes money. Those are all important metrics, but they’re elusive. How many views and subscribers do you need in order to be successful? Plus, there’s a lot of other ways to determine success.