The environment in which you shoot your videos can have an impact on how long people watch it. Warm, natural sunlight may convey a more pleasant mood and help people watch longer, as opposed to shooting in your dark basement, like I’ve been doing for the past year or so. haha In this video I share some of my thoughts about how lighting, environment, and being indoors versus outdoors can affect your YouTube views, as well as the balance I’m striving to achieve between professional and personable.