A quote by YouTube’s Global Head of Entertainment, Alex Carloss, said, “An audience changes the channel when their show is over. A fanbase shares, it comments, it curates, it creates.” We focus a lot of building an audience, which is great, but what’s the next step in converting those viewers in the audience to an interactive and engaged fanbase? I have an idea that I share in this video, but I’d love to hear your ideas, especially from you audience members, in the comments.