Do you need to get a lot of likes, comments, and shares on your video in order for it to rank well in search results? Does Google even look at that info to determine how to rank a video? It turns out that, while those things may indirectly influence how a video ranks, Google doesn’t directly factor in those signals. In this video I explain why they don’t and how they still may influence your video’s SEO value.
Do Likes, Comments, & Shares Factor into YouTube SEO?