Many people try to get a one-hit-wonder viral video, but success on YouTube is actually much more predictable if you make videos that are contagious, not viral. The director of the mental_floss channel gives us 5 tips for creating content that’s contagious, that will build our audiences slowly, over time.

We also talk about how the gaming community is developing on YouTube along with a recent study from UCLA that shows us what’s happening inside the human brain when we view viral content. As always, we talk about what implications these YouTube news stories have for us as video creators and the efforts we’re pursuing here.

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