Thanks to advertisers wanting more control over what videos their ads are displayed against, YouTube is cracking down on videos that are “not suitable for all advertisers.” Many videos are being demonetized or seeing limited ads, thus decreasing the money and revenue both YouTube and creators are earning. YouTube has taken great strides to make changes to win advertisers back to the platform, which is great, but YouTube creators and YouTube themselves are both not quite having the same experience financially on the platform that they had before. There’s a lot of questions, conspiracy theories, and speculation surrounding the YouTube demonetization adpocalypse, Adsense, and what’s considered “advertiser-friendly,” so here are a few answers that will help you understand what’s going on and what your response should be as a YouTube creator.
QUESTIONS ADDRESSED IN THIS VIDEO
- Will YouTube finally eliminate the appeal restrictions?
- Do we really need 10,000 subscribers to appeal now?
- Can we appeal a manually reviewed video?
- Are videos that are not suitable for all advertisers or under review penalized in search and suggested videos?
- Will the appeal system be updated so it doesn’t discriminate against smaller channels?
- Should I change my videos to be more advertiser-friendly
ERESOURCES TO ENSURE YOUR VIDEOS ARE CORRECTLY MONETIZED
- The latest update from YouTube about the monetization system
- Advertiser-friendly guidelines and best practices
- My video on YouTube’s advertiser friendly guidelines
- Monetization icon troubleshooter
- Creator Blog post on advertiser-friendly content guidelines
- Creator Academy lesson on creating advertiser-friendly content
- Forum post on appeals process
- Forum post with best practices for all creators!
- Casey Neistat’s tweet