Watch time is perhaps the biggest influencer of how videos rank in search results, so it’s no surprise that some creators try to optimize watch time by either making shorter videos to increase audience retention or longer videos to increase overall watch time on the video. Last week YouTube announced the, “Creator Discovery Handbook,” which answers some of the common questions surrounding search and discovery on YouTube, including this one. Here’s a look at some of the Creator Discovery Handbook’s highlights and summary.

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