Let’s talk about which social media networks are worth your time and sharing your video content there in hopes of growing your exposure and getting more subscribers here on YouTube.

JessaJay wrote and asked this,

“Hey Tim. So lately, I’ve been really overwhelmed with all the different social media sites that people are using to promote their videos. I mean there’s Facebook, Twitter, Tumblr, Instagram, Pinterest, Snapchat, and more. I simply can’t keep up with it all. Maybe you can answer this in one of your Q&A videos or just here, but how do you balance out and use all of these different social medias to promote your channel effectively?”

Excellent question. So here’s what I’ve done. I’m sure people in the comments below will give you plenty of other feedback as well. But for what I did, I actually did post to pretty much all the different social networking sites out there for all really long time. But I don’t do that anymore because what I did is I went into the traffic sources in my YouTube Analytics to see which social media networking sites are actually sending me traffic, which ones are worth the time, that even takes a post in there, which ones aren’t.

And what I found was there’s a couple that do send traffic to my videos and there’s some that I have got maybe three views from over the course of like a year. And those social platforms, I actually stopped posting to at all. And what I found is usually, that the ones that I’m not really getting much traffic from are the sites where I’m just kind of posting there, and I’m not actually engaging there, I actually have no intention of even just like learning how to use that platform for the way it’s intended to be used. Because every social media like platform kind of has like a unwritten rules of like etiquette of how people on that platform want to be treated, and how they consume content, and how different content performs. So you kind of take one cookie cutters, one size fits all type video and try posting it and blasting it to all the different– it doesn’t really gain traction equally.

And so I found that the ones that work best for me are Facebook, Twitter, and Google+, those work the best. Sometimes LinkedIn works OK for me, but usually, like most of the traffic comes from those big sites. So I have I’ve stopped posting the Tumblr, I’ve stopped making little 15 second versions of it for Instagram. And I don’t really think there’s anything wrong with that. Like you are just one person. I’m just one person. I only have so much time in the day and I could spend an enormous amount of time figuring out some of the social platforms and making them work for my channel and for my content or I could just say this is already working, I already understand this one. Let me just really optimize as best as I can for this one and really do a good job at this rather than just kind of spreading my time thin. I would rather spend my time making better, more videos for you guys and putting in places that I know it can work rather than figuring out what’s all this other stuff over here.

So that’s how I approach it anyway. I would love to hear from you guys in the comments below how you approached this question. And as always, if you are trying to figure this out right now, read the comments other people are leaving. I know you’ll learn a lot from them. And if you want to learn more about how to grow your YouTube channel, to convert all those new viewers into subscribers, and convert those subscribers into an active and engaged community, I would love for you guys to check out my eBook It’s called “30 Days to a Better YouTube Channel” and it will give you a step-by-step process for designing and optimizing your channel to do exactly that. So I’ll give you a teaching, I give you resources, I give you tasks every day for you to do in step-by-step process. So if that’s something you’re interested in, click the annotation, the card around here or link down there below.