We talk a LOT about how to best utilize YouTube analytics in order to grow your reach. Because with YouTube analytics you can learn so much about how your audience is or is NOT interacting with your content, and thus, you can know what you need to work on in order to get your viewers (or potential viewers) to engage more with your content.
But, what if I told you that using YouTube analytics is actually crippling your growth? We see this in creators more often than not, and that’s what we want to talk about today.
While analytics have their time and place, knowing your YouTube analytics like the back of your hand means NOTHING if you aren’t focused on basic human connection.
We often see creators fixate on their analytics so much that they are missing that key piece of building the successful brand or business that they desperately want to create. What usually ends up happening is:
- Creators are doing whatever they can to get their numbers to change, regardless of the type of content they are making
- Creators believe their success is banking on every next video they post, which leads them to feel like every next video could make or break them (spoiler alert: it doesn’t work that way)
- Creators are subsconciously searching for a magic bullet or button that they will never find
And we get it, you care deeply about your channel and want to see it grow and flourish.
BUT, when you are fixating on your analytics (checking them daily, let’s say), it can:
- Derail you from the whole point of analytics (a tool to help you assess your viewer’s behavior)
- Keep you from being able to look at your analytics objectively
- Create a recipe to KILL your creativity (in turn losing that human connection which is SO important if you want to grow a successful YouTube channel)
So, what can you do to STOP obsessing over you analytics and avoid them holding you back?
- Designate a time period you’ll review your analytics in. We recommend once a month because, honestly, there just isn’t going to be enough activity going on in before that period enough to justify checking on a more frequent basis (unless you are a daily vlogger or have some sort of special circumstance).
- Ask yourself… what are you afraid of? You don’t have to tell us this, but we do recommend taking some time to journal or reflect on why you may feel the need to check your analytics as frequently as you do (if you fall into this camp). For example, most of us aren’t checking our bank accounts every single day. When we do, that *may* come out of a place of fear — maybe we didn’t grow up with a lot and we are afraid to fall back into that place again. Maybe you feel like you don’t have control of your channel growth. Maybe you’re scared of your channel “failing”. What is it that you want YouTube to do for you? And what will you lose if you don’t get it? It’s hard to just stop a behavior when what is blocking us comes from a deeper place of fear or some sort of emotional wound. Identifying this is a great first step to get you on the right track, so you can stop getting held back by things that aren’t working to grow your channel.
I hope this helps! I know it was a “deeper” email and podcast episode, but it’s one we definitely wanted to address.
Hit ‘reply’ if this resonated with you!
Thanks for reading.
Keep changing lives,