Some creators are making a lot of money on YouTube. Other creators are making no money at all. But, according to the data provided in a monetization report, the top earners are doing some things differently than everyone else that allows them to make more money on YouTube than anyone else. There’s some untapped opportunities on YouTube to really develop a solid business around your channel and your YouTube audience so that views and subscribers aren’t only monetized by advertisers and Google Adsense, but also by you directly. Here’s what that looks like and where you should be focusing your time to turn your YouTube channel into a financially sustainable career.

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