It’s tempting to think that you should start paying YouTube to promote your videos, especially when you’re first starting out and you want a bit of exposure. However, paying to promote something that’s already not working will not magically make it start working somehow. Instead, you need to pay to promote the right content at the right time. In this video I share a bit about when you should and shouldn’t pay to promote your videos and what you can expect if you do decide to do paid promotion through Adwords or otherwise.