Why YouTube Views are Down 32% from Last Year

ComScore reported that YouTube views are down 32% since this time last year, but what they’re actually reporting on is the page loads on the site, not actual views. Plus, they updated their algorithm and other things that account for the “declining” viewership on YouTube.

We also look at Vimeo’s new Video On Demand service and how the 10/90 revenue split actually works out when you do the math.

YouTube also updated the YouTube Capture app to work for the iPad and we discuss why you might want to download it even if you don’t use it to shoot videos. Turns out it’s still the best tool for uploading videos from your phone.

And we wrap it up with a look at YouTube’s plans for adaptive streaming, what it is, and why it will be good for mobile and television viewers, along with a look at TubeMogul’s data on the best time of day for ad favorability.

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  1. Greg Willis March 22, 2013 at 12:40 am - Reply

    Too cool! I love the backdrop. When the video started I was like, “What is that up there for? Screen projector? Hiding renovations?”. When you popped stuff into your video, I thought, “Ahhh, backdrop contrast. Are those pop-ins necessary?” . When I wanted to review a part of the video, I was thinking, “How am I going to rewind to the correct spot in a monologue?”. But when I started to drag the YouTube slider it was “Doh! The pop-ins mark the topics. Brilliant!” Learn something new every day!

    Thanks for the YouTube Capture recommendation. I often use Camtasia Recorder to record screen captures for posting to YouTube for various purposes, but I needed to do a capture of the post screen and YouTube Capture will work easier than video taping and transferring, etc.

    • Tim Schmoyer March 22, 2013 at 1:58 pm - Reply

      haha Glad it’s helpful! The white screen is there actually as part of my setup for other videos I do that have an infinite white background. I just prefer for these to be more relaxed, but I don’t take the screen down each time. I just leave it up, so I figured I could repurpose it for adding text and other on-screen stuff.

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