Tips and advice for mastering the YouTube platform so your videos perform to their maximum potential.

How Titles and Creeds Impact a Channel’s Growth [CR Ep. #2]

Two things that make a huge impact on your YouTube channel's grow are your video titles and your creed for viewers. In this YouTube channel review we'll look at some ideas for how to craft better titles for

How Titles and Creeds Impact a Channel’s Growth [CR Ep. #2]2016-10-30T07:24:12-04:00

How Branding Converts YouTube Viewers into Subscribers [CR Ep. #1]

One of the best ways to convert YouTube viewers into subscribers is to pay attention to what your channel's branding communicates to those viewers. Use your YouTube channel's branding to pitch the value you want to offer to the people who are most likely to care about it. That includes YouTube thumbnails, titles, header image, channel trailer, playlists, and more. In this YouTube channel review we look at Sarah Moran's Nutrition channel and discuss ways she can improve how her channel's branding communicates with viewers.

How Branding Converts YouTube Viewers into Subscribers [CR Ep. #1]2016-10-30T07:24:13-04:00

LIVE: How “YouTube Red Originals” could Earn You More Money

YouTube announced that the launch of YouTube Red Originals is only 2 days away! Here's what the original series is all about, why it matters to YouTube, and how it can earn you more money. YouTube Red Originals

LIVE: How “YouTube Red Originals” could Earn You More Money2016-02-17T13:37:04-05:00

How To Find and Hire your YouTube Team

If your YouTube channel is growing and you want to know how to find and hire people for your YouTube team, there are a few places to do so. I use personal references, Craigslist, and UpWork to find and hire people for my team, like my video editor, business manager, administrative assistant, and others. These new hires start on a trial project or, for on-going tasks, on a 3-month trial basis. After that we re-evaluate how they fit on my team. In this video we'll walk through the exact process you can use on sites like UpWork to find and hire freelancers for your team and future projects so that you hire the right fit for your team.

How To Find and Hire your YouTube Team2016-10-30T07:24:13-04:00

Brands vs. Creators. Who Misunderstands the other More?

It's unfortunately common for YouTubers to complain about how brands don't understand creators, but brands have spent millions of dollars here and worked with a lot of creators by now. Is that sentiment still true, and if it is, what impact does that attitude have on the relationship between brands and creators overall? We'll discuss all that in a live stream here!

Brands vs. Creators. Who Misunderstands the other More?2016-02-17T12:09:32-05:00

4 Strategies that Guarantee YouTube Growth

Anyone who's a creator on YouTube wants to know the answer to this question: How do I grow my audience on YouTube? It makes sense because no one wants to invest countless hours into creating videos and feel like they're not actually reaching people. We want people to see our videos. We want them to change lives, influence people, and even financially support us. As a certified YouTube consultant and a YouTuber myself, this is a question I wrestle with a lot, both on my own channels and my client's channels. However, after being active in the space for the past seven years and being a part of many successful channels, I've learned that the answer to that question isn't based solely on implementing a bunch of YouTube tips and best practices. That helps, of course, but YouTube growth often comes from strategically wrestling through a series of other questions first.

4 Strategies that Guarantee YouTube Growth2016-10-30T07:24:14-04:00

How To Work with a Video Editor on your Team

If you're just starting to work with a video editor, here are the tools we use to share our video files, stay organized, and communicate about each of them. We also discuss 10 tips on how to best work and communicate with your video editor so your relationship is effective and efficient.

How To Work with a Video Editor on your Team2016-10-30T07:24:14-04:00

The Unmatched Potential to Change Lives on YouTube

YouTube is more than views and subscribers -- it's people who are giving you their undivided attention. So the next time you take out your camera to shoot a video, ask yourself, "Why does this video matter? What difference do I hope this makes in someone's life?" There are people out there listening. Let's make the video count for more than personal validation and increasing sales.

The Unmatched Potential to Change Lives on YouTube2016-10-30T07:24:14-04:00

How To Promote your Book to your YouTube Audience [Ep. #3]

Evan's book will be published next year and he's wondering how he can use his YouTube channel and his audience to promote the book leading up to the launch and after the launch. The rest of us full-time YouTubers have some ideas to share to help him and hopefully help you with of your own product launches, too.

How To Promote your Book to your YouTube Audience [Ep. #3]2018-02-15T16:51:15-05:00
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